Designing for Awe & Wonder: Design Deep Dive

Research by Dacher Keltner at UC Berkeley demonstrates that awe reduces inflammation markers, increases generosity, expands time perception, and fosters connection to something greater than the self. Guests in awe-states spend more freely, perceive experiences as longer, and attribute greater value to their journey. Awe is a design objective with measurable outcomes.

Over five weeks, explore the eight sources of awe, the neuroscience of wonder, and how to design moments of elevation that dissolve boundaries between self and world. You will build a complete Awe & Wonder Design Guide for your specific context, peer-reviewed and refined through the cohort. Facilitated by Jake Haupert.