TTC’s consulting practice is led by founder Jake Haupert and supported by specialists from our global network. We help organizations align purpose with their offerings, design for meaning and impact, and create experiences that serve guests, teams, communities, place, and long-term business value.

Intentionally Designing Experiences for Impact

A new lens for hospitality and tourism in the Transformation Economy

Consulting & Advisory

Apply for a 60-minute Alignment session →

Our Transformative Approach

Transformation is not a feature to add or an outcome to promise. Our work helps create the conditions in which meaningful change can emerge, organized around three connected dimensions:

Embodiment

Alignment between intention and delivery, values and behavior, purpose and practice. Teams need to embody the values and intentions they hope guests will experience. We work from the inside out.

Performance

Market relevance, operational excellence, and commercial resilience. Transformative design can strengthen differentiation and long-term value when it is grounded in how the organization actually operates.

Outcomes

We consider human, business, organizational, community, and place-based outcomes—looking beyond memorable moments to understand what the experience supports over time.

Measuring Experience Impact

MEASURING WHAT MATTERS

Guest Outcomes

Engagement, reflection, integration, return, and advocacy. What did the experience make possible, and what continues after guests return home?

Business Performance

Community participation, stakeholder alignment, environmental contribution, and the health of the places where you operate. Is the work strengthening relationships with community and place?

System Health

Revenue, conversion, lifetime value, retention, and referrals. How does a more intentional experience support durable business value?

The Business Case

When thoughtfully applied, transformative experience design can strengthen guest loyalty, differentiation, team engagement, and long-term value. The figures below reflect patterns observed across selected TTC engagements and field research; results vary by organization, market, and implementation.

30-60%

Guest Return Rates

20-40%

ADR premiums

70-90%

Staff Retention

3-10x


Experience Revenue

Moving from staging experiences to designing for meaningful outcomes can deepen guest loyalty, support pricing power, strengthen referrals, and give teams a clearer sense of purpose. The opportunity is not another feature, but a more coherent way of operating.

Compared to industry standards of 10-25% return rates and 50-60% staff retention.

HOW TO WORK WITH US

The Experience Impact System

No two organizations begin in the same place. The Experience Impact System adapts to your context while following a clear progression from understanding to action.

Phase 1: Evaluation

We begin with a focused assessment of the guest journey, team and culture, business priorities, and relationship to community and place. We identify what is working, where outcomes are being supported, and where greater impact may be possible. The result is an Experience Impact Opportunity Brief and a practical roadmap.

Phase 2: Immersion

We engage firsthand with the guest journey, team, operations, programming, and place. Through observation, participation, interviews, and reflection, we explore how the experience is delivered and felt, how the system connects, and where important opportunities are being missed. The result is an Experience Impact Diagnostic that informs the strategy ahead.

Phase 3: Partnership

We translate insight into an Experience Impact strategy and vision, then support training, implementation, and integration across the team, guest experience, operations, programming, and partnerships. As the work matures, measurement can be introduced through the evolving Experience Impact Index.

Strategic Advisory

A separate, more intimate partnership for leaders defining what comes next. Together, we clarify desired outcomes, shape the future vision, navigate opportunities and challenges, and keep an eye on the horizon. Jake serves as a trusted thought partner—challenging assumptions, connecting ideas, and helping turn vision into meaningful action.

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GREAT PLACE TO START

2-Hour Experience Design Micro-Workshop

$1,500

Not every organization needs a full engagement. Sometimes two focused hours with an experienced outside perspective can create the clarity needed to move forward.

Led by Jake, this facilitated working session combines strategic insight, coaching, and real-time feedback on one specific challenge or opportunity.

Before: Complete a short diagnostic so we can begin at depth.

During: Two hours of focused work through the lenses of embodiment, performance, and outcomes.

After: Receive a concise summary with prioritized insights and practical next steps.

Best for: Founders, general managers, experience leaders, and organizations seeking focused perspective on experience design, team alignment, differentiation, positioning, or pricing.

Book Your Workshop Now
One Hour with Jake One Hour with Jake
One Hour with Jake
$495.00

60 minutes. Focused perspective. Clear next steps.

For founders, leaders, experience designers, and others looking for a fresh perspective on an idea, challenge, opportunity, or next move.

Bring what you’re working through. We’ll use the hour to get underneath it, challenge assumptions, identify what matters, and explore practical ways forward.

We might explore:
Experience design + impact • Business + product strategy • Positioning + storytelling • Partnerships + industry navigation • Purpose + leadership

$495 / 60 Minutes

Includes a brief pre-session intake and relevant follow-up resources.

Limited sessions available each month.

Book One Hour With Jake →

Our Work In The Field

The Nature Conservancy

The Space & The Journey | Institutional Consulting | Regenerative Experiential Hospitality

TTC developed a Regenerative Experiential Hospitality framework to help The Nature Conservancy welcome visitors in ways that express—and strengthen—its conservation mission. The work centers on reading the land first, activating with intention, designing for meaningful outcomes, and measuring what matters.

El Salvador: International Trade Centre Partnership

International Scale | 30 Businesses

In partnership with the International Trade Centre, TTC trained 30 tourism businesses across El Salvador—including operators, hotels, coffee farms, and restaurants—to develop elevated, regenerative experiences for the European market while strengthening local capacity.

Wild Women Expeditions

The Journey | Tour Operator Consulting | Program Audit & Experience Design

TTC supported Wild Women Expeditions through a program audit, competitive review, strategic workshop, and transformative experience design training. The engagement clarified future programming priorities and equipped the team with practical design frameworks.

Medinah, Saudi Arabia: Resort Experience Theming

The Space | Hospitality | Experience Theming & Cultural Design

TTC designed the transformative experience themes and guest-journey framework for a resort in Medinah, integrating cultural sensitivity, faith-aligned design, and regenerative hospitality principles in a way that honored local values, spiritual traditions, and place.

Who This Is For

Hospitality & Properties

Hotels, resorts, lodges, and retreat centers seeking stronger guest experiences, team alignment, differentiation, and regenerative impact.

Tour Operators & Experience Design Organizations

Tour and retreat operators ready to evolve individual experiences or an entire portfolio for greater meaning, impact, and commercial relevance.

NGOs & Conservation Organizations

Organizations designing visitor experiences that express their mission and strengthen the places and communities they steward.

Destinations

DMOs, tourism boards, and regional organizations working to embed transformative and regenerative principles into how tourism serves their community.

Ready to Begin?

Every engagement starts with a conversation. Apply for a complimentary 60-minute alignment session to explore your priorities, the opportunity ahead, and whether TTC is the right partner.

Apply for a 60-Minute Alignment Session