In this session we will discuss how events are transformational experiences. We will look at the social power of events and their ability to connect, create a sense of community and generate a sense of pride.

A monthly gathering for honest conversation, collective sense-making, and peer learning. Each session opens with a short provocation on the month's theme, then moves into facilitated dialogue where practitioners from across sectors think through the topic together. This is not a lecture. It is a room where destination leaders, hospitality operators, guides, experience designers, and wellness providers bring their real questions and leave with perspectives they would not have found on their own.

Integration is where transformation either takes root or quietly slips away. Learn to recognize and support the phases of change that unfold after a powerful experience. This half-day workshop with Dr. Suzy Ross introduces the Integr8 Model — a practical framework for facilitators, coaches, and guides who walk alongside people in transition. Together we'll work through real-world scenarios and explore tools for meeting people where they are.

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The starting point for anyone wanting to understand the Transformational Travel Council.

60 minutes of interactive introduction to our mission, methodology, and community.

Properties applying transformative experience design see 20-40% ADR premiums and guest return rates of 30-60%. This 2-hour peer session explores biophilic design, regenerative culture-building, and the staff-first methodology. Bring a real challenge from your property and leave with peer-tested approaches.

Date: Thursday, July 23, 2026 | 8:00-10:00 AM PT

Investment: $100 | Free for Members (code ALLYMEMBERTTC)

A monthly gathering for honest conversation, collective sense-making, and peer learning. Each session opens with a short provocation on the month's theme, then moves into facilitated dialogue where practitioners from across sectors think through the topic together. This is not a lecture. It is a room where destination leaders, hospitality operators, guides, experience designers, and wellness providers bring their real questions and leave with perspectives they would not have found on their own.

The competitive advantage of designing around the whole person and the whole place simultaneously. This session explores the Three Relationships through the lens of what makes transformative offerings genuinely different: not the amenities, not the location, but the depth of connection the experience creates.

A monthly gathering for honest conversation, collective sense-making, and peer learning. Each session opens with a short provocation on the month's theme, then moves into facilitated dialogue where practitioners from across sectors think through the topic together. This is not a lecture. It is a room where destination leaders, hospitality operators, guides, experience designers, and wellness providers bring their real questions and leave with perspectives they would not have found on their own.

The starting point for anyone wanting to understand the Transformational Travel Council.

60 minutes of interactive introduction to our mission, methodology, and community.

Led By Jillian Dickens

Most destinations still operate in a management paradigm: optimizing visitor numbers, marketing spend, and revenue. Stewardship asks a different question. What does this place need to thrive across generations, and how can tourism serve that vision? This two-hour peer session gathers destination professionals to work with the frameworks that anchor TTC’s Destination Stewardship practice: Community License to Operate, Essence-Based Development, and Appreciative Inquiry.

Participate in This DMO Lab →

The starting point for anyone wanting to understand the Transformational Travel Council.

60 minutes of interactive introduction to our mission, methodology, and community.