A global network of tourism professionals committed to regenerative design and transformative practice.

The TTC Community

The Transformational Travel Council is more than an education platform. It is a community of practice. 200+ transformative experience leaders across 40+ countries who share a commitment to designing experiences that serve the people who take them, the communities that host them, and the living systems that sustain both.

What holds this community together is not a shared credential. It is a shared commitment to showing up fully for this work, to challenging each other's thinking honestly, and to holding each other accountable to the standards we teach.

Join the community

What Membership Means

The tourism industry is full of professionals who sense that their work could mean more: for the people they serve, for the communities they operate within, and for the places that make it all possible. TTC membership is where that instinct meets methodology.

We equip hospitality and tourism leaders to design human-centered experiences that drive deeper guest connection, differentiation, and long-term value. The frameworks behind that work draw on two decades of practice in transformative experience design and regenerative thinking: how experiences change people, how they impact places, and how both connect to business performance.

At TTC, transformation is the methodology. Regeneration is the mindset. And this community is where practitioners across destinations, hospitality, tour operations, wellness, guiding, and facilitation come together to sharpen their practice, challenge each other's thinking, and lead the shift toward a more human-centered industry.

This is not a newsletter subscription. It is a seat at the table with 200+ practitioners across 40+ countries who are doing this work every day.

Member Benefits

Community Connection

Real-time peer exchange with practitioners across 40+ countries through a dedicated WhatsApp group. Monthly Coffee + Connect gatherings (members only), live events, and ongoing opportunities to build relationships with practitioners doing this work in the field.

Learning Opportunities

25% off all TTC programs and 15% off University of South Carolina Certified Transformative Tourism Programs (code TOURISM). Free access to Level 100 and 200 programming including Foundations: Three Relationships, Spark Talks, and Industry Labs. Priority access to new offerings.

Accreditation Pathway

Membership is the prerequisite for accreditation. As an active member, you can work toward Accredited Transformative Travel Professional status, which unlocks the B2C Traveler Marketplace (where travelers find you directly), Level 600 programming, and complimentary ongoing membership.

Affiliation & Partner Programming

Access to vetted or co-created programming, live events, and networking opportunities with TTC partners and affiliates. This is where the ecosystem expands beyond the membership itself.

Professional Visibility

A Member Directory profile on the TTC website, a B2B Marketplace listing, the opportunity to lead Spark Talks, newsletter features, social shares, and discounted marketing opportunities to our 18,000+ contacts. Your work reaches a growing network actively looking for practitioners and partners in this space.

Resources

The Transformational Travel Journal as a practitioner tool, the TTC logo to display on your website, and the opportunity to network with and learn from TTC Accredited Advisors, Council Members, and the thought leaders shaping regenerative design and transformative practice globally.

What We Strive For

The education and framework they use to enlighten about transformational travel literally broke my mind and heart in the best way possible.

The global community of likeminded people who truly want to consider the people, the environment, and ecosystems as they travel, to not just reduce our footprints but to participate in regeneration for all involved.

The empowerment! Helping me see that I, yes, this party of one, can make a tremendous impact and create space for transformation.

- Mellini Monique | TTC Ally Member

Who Joins

Destination Organizations reimagining what tourism looks like for their communities.

Hospitality leaders
building regenerative culture from the inside out.

Tour Operators and
Experience Designers
moving from itinerary planning to journey design

Guides, Facilitators, and Wellness Providers
deepening the craft of holding space for others.

Researchers and Academics grounding this work in evidence.

NGOs
advancing equitable access to tourism as a force for community wellbeing.

“ What they share is not a sector but a conviction that this work can be done better, and a willingness to be held accountable to that standard. ”

Reduced rates are available for NGOs, academia, students, and individuals in developing communities so that financial circumstances never determine who has a seat at this table.

Apply For Equitable Pricing →

Membership Opportunities

Individual Membership

$500.00 every 12 months

For independent practitioners, consultants, and professionals building their practice in transformative experience design, regenerative thinking, and human-centered hospitality.

Bring a Colleague: Membership

$350.00

For organizations with more than one member. Rate applies to each additional member at the same organization. Shared language and frameworks deepen the work across your team.

NGOs, Academia, and Researchers Membership

$250.00

For nonprofit professionals, university faculty, and researchers advancing the evidence base and equitable access that grounds this work in rigor and makes it available to all.

Students and Individuals in Developing Communities: Membership

$100.00 every 12 months

For emerging practitioners and those in communities where standard pricing creates a barrier to participation. Apply through equitable pricing; all requests confidential.