Educational Programs & Sessions

Your Learning Journey

Every journey begins with honest assessment of where you are, followed by a single step in the direction that calls to you.

Our educational programming is built around a conviction: when we invest in the growth of the people who design, guide, and steward travel experiences, the ripple effects reach travelers, communities, and the living systems that sustain them. Whether you are just discovering this work or ready to deepen a practice you have been building for years, there is a place for you here.

Our community spans 40+ countries. Our programs offer a multi-stage, iterative process that inspires lasting change by shifting mindsets and integrating transformative experience design with regenerative thinking that helps all life to flourish.

Educational Framework →

Program Levels →

Become Accredited →

Member & Equitable Pricing →

FRAMEWORK FOR TRANSFORMATION

How We Guide

All of our programming is grounded in the Framework for Transformation, which follows a process of ongoing discovery. The journey begins with honest self-assessment, moves into exploration of why you are drawn to this work, then into intentional preparation, engagement through experience, reflection and meaning-making, and finally integration of what you have learned into lasting change.

The Three Relationships

At the core of the framework are three essential relationships that shape every travel experience and every human interaction.

Self & Spirit:

Greater awareness of identity, emotional dynamics, motivations, mindset, travel intentions, and life goals. The inner journey of purpose, presence, and personal growth. Before we can guide others toward transformation, we begin with our own.

Others & Bridging:

Better understanding of how to support others and connect across socio-cultural systems. The relational work of empathy, cultural humility, and authentic connection. Transformation happens in relationship with other people, perspectives, and cultures.

Systems & Stewardship:

Nature as an active participant, not a backdrop. Community reciprocity, ecological awareness, and the understanding that our work exists within living systems that deserve to thrive. Does nature have a seat at the table? In our framework, it always does.

Our programming is organized into six levels reflecting a natural progression of depth and commitment. You do not need to complete them in order, but they are designed to build on one another.

6 Levels of Depth

Level 100: Awakening

Level 200: Sensing

Level 400: Flourishing

Level 300: Rooting

Level 600: Regenerating

Level 500: Harvesting

Level 100

Awakening

Initial awareness and curiosity. Free and low-cost sessions introducing TTC and the foundations of transformative travel and regenerative design. The ideal starting point for anyone new to this work.

New to This Work?

Meet The TTC: A free information session introducing the TTC community, our frameworks, and the learning pathways available to practitioners at every stage.

Meet the TTC Upcoming Sessions

Foundations Sessions: A monthly exploration of the Three Relationships through a specific lens, building shared language and deepening how practitioners apply TTC’s core framework to their own context.

Foundations Upcoming Sessions →

Upcoming Sessions:

Featured

May 6

Guides Facilitators Wellness Provider, Destinations DMOS, Tour Operators Experience Designers, Hospitality Properties

2:30 PM – 3:30 PM14:30 – 15:302:30 PM – 3:30 PM

Meet the TTC | Free Session

Guides Facilitators Wellness Provider, Destinations DMOS, Tour Operators Experience Designers, Hospitality Properties

2:30 PM – 3:30 PM14:30 – 15:302:30 PM – 3:30 PM

A free information session introducing the TTC community, our frameworks, and the learning pathways available to professionals at every stage.

Open to anyone curious about transformative experience design and regenerative thinking.

Explore The Transformational Travel Council →

Guides Facilitators Wellness Provider, Destinations DMOS, Tour Operators Experience Designers, Hospitality Properties

2:30 PM – 3:30 PM14:30 – 15:302:30 PM – 3:30 PM

Foundations Session | The Three Relationships

May 7

Destinations DMOS, Hospitality Properties, Tour Operators Experience Designers, Guides Facilitators Wellness Provider

8:00 AM – 9:00 AM08:00 – 09:008:00 AM – 9:00 AM

Foundations Session | The Three Relationships

Destinations DMOS, Hospitality Properties, Tour Operators Experience Designers, Guides Facilitators Wellness Provider

8:00 AM – 9:00 AM08:00 – 09:008:00 AM – 9:00 AM

The foundational framework for all TTC programming. Self & Spirit, Others & Bridging, Systems & Stewardship: three lenses for understanding how transformation works at the individual, interpersonal, and systemic level. This session introduces the framework and explores how it applies across sectors and contexts.

Learn About TTC’s Three Relationships →

Destinations DMOS, Hospitality Properties, Tour Operators Experience Designers, Guides Facilitators Wellness Provider

8:00 AM – 9:00 AM08:00 – 09:008:00 AM – 9:00 AM

Level 200

Sensing

Active learning and connection. Community gatherings, peer conversations, and member-led knowledge sharing. The heartbeat of the TTC community, where practitioners from across the globe think through this work together.

Ready to Connect?

Spark Talks: A 45-minute session featuring a guest practitioner sharing applied insight, followed by community discussion on how it connects to your work.

Industry Labs: A 2-hour peer learning session where sector professionals bring real challenges from their own context and leave with peer-tested approaches they can implement immediately.

Industry Labs Upcoming Sessions

Coffee + Connect: A facilitated peer conversation on a specific theme where members think together without presentations, agendas, or experts at the front of the room. ( Members Only)

Learn about Membership →

Upcoming Sessions and Labs:

Featured

Apr 28

Destinations DMOS

DMO & Destination Stewardship Lab

Destinations DMOS

Led By Jillian Dickens

Most destinations still operate in a management paradigm: optimizing visitor numbers, marketing spend, and revenue. Stewardship asks a different question. What does this place need to thrive across generations, and how can tourism serve that vision? This two-hour peer session gathers destination professionals to work with the frameworks that anchor TTC’s Destination Stewardship practice: Community License to Operate, Essence-Based Development, and Appreciative Inquiry.

Participate in This DMO Lab →

Destinations DMOS

Apr 29

Members Only, Destinations DMOS, Hospitality Properties, Tour Operators Experience Designers, Guides Facilitators Wellness Provider

Coffee & Connect: Accurate Location

Members Only, Destinations DMOS, Hospitality Properties, Tour Operators Experience Designers, Guides Facilitators Wellness Provider

Accurate location is TTC’s concept of establishing a truthful starting point before transformation can begin. It requires radical honesty about where you and your organization actually stand, not where you wish you were or where your marketing says you are. What changes in how you design when you start from where you truly are rather than where you aspire to be?

Members Only

Register For This Coffee + Connect →

Members Only, Destinations DMOS, Hospitality Properties, Tour Operators Experience Designers, Guides Facilitators Wellness Provider

Level 300

Rooting

Commitment and foundation-building. Workshops, industry-specific labs, coaching series, and the USC Certified Transformative Tourism Program. Foundational concepts become applied skills.

Ready to Build Skills?

PATH Workshops: A half-day workshop series applying the PATH framework — Prepare, Adventure, Think, Honor — to design transformative experiences across each phase of the traveler's journey.

HEART Tool in Practice: A half-day workshop building fluency with the HEART tool for designing moments that move travelers through Heart, Emotion, Awareness, Reflection, and Transformation.

Coaching Series: A 5-week hybrid program combining independent practice with weekly live discussion to develop practitioner skills that deepen through applied repetition and peer dialogue.

Learn More About Half-Day Workshops & the Transformational Coaching Series →

USC Certified Programs: Self-paced academic programs combining TTC’s applied frameworks with university-credentialed certification through four pillars, office hours, and individual panel review.

University Of South Carolina Certification Programs

Upcoming TTC Programs:

Featured

Jul 7

Guides Facilitators Wellness Provider, Destinations DMOS, Tour Operators Experience Designers, Hospitality Properties

PATH Workshop: Prepare

Guides Facilitators Wellness Provider, Destinations DMOS, Tour Operators Experience Designers, Hospitality Properties

The first stage of the PATH framework in depth. Prepare is where the journey truly begins: long before the traveler departs. This workshop teaches you to design the preparation phase: how to prime travelers for openness, set intentions without prescribing outcomes, and create the internal readiness that allows the experience to land. Most offerings begin with logistics. This workshop teaches you to begin with the person.

Guides Facilitators Wellness Provider, Destinations DMOS, Tour Operators Experience Designers, Hospitality Properties

Sep 8

Destinations DMOS, Hospitality Properties

HEART Tool in Practice

Destinations DMOS, Hospitality Properties

Humble, Engaged, Awake, Resilient, Thankful: the five capacities foundational to both the transformative traveler and the transformative practitioner. This workshop moves HEART from concept to embodied practice. Through guided exercises, reflective dialogue, and real-time coaching, you will develop the capacity to model these qualities rather than teach them. Timed before conference season so practitioners carry this practice directly into ATTA and Skift.

Destinations DMOS, Hospitality Properties

Level 400

Flourishing

Active engagement and implementation. Our signature 6-Week Transformative Experience Design Intensive, where you design while you learn with continuous peer feedback and hands-on application.

Want Immersive, Hands-On Learning?

Over six weeks and twelve live sessions, learn the complete TTC methodology through hands-on practice. You build a fully developed transformative experience design ready for implementation, peer-reviewed at every stage. This is immersive, workshop-style learning where you design while you learn. 600+ alumni worldwide.

Each module pairs a concept with an application. You leave every session having built something you can use. Facilitated by Jake Haupert.

Learn More About the 6-Week Program

600+ alumni worldwide

Featured

6-Week Transformative Experience Design Intensive

Jan 12

Level 500

Harvesting

Reflection and integration of learning. Specialized deep dives pairing you with expert faculty to explore specific dimensions of transformative experience design. Immersive pilgrimages where the trail becomes the teacher.

Looking to Go Deeper?

Walking Mentorship Pilgrimages: Multi-day facilitated pilgrimages where the trail becomes the teacher and daily walking practices, group dialogue, and one-on-one mentorship create the conditions for honest self-encounter.

Walk With Us, Become A Pilgrimam

Deep Dives: A multi-week cohort program where practitioners build a complete design guide for their specific context through applied modules, peer review, and faculty feedback.

Immersive Yourself in Transformational Design Deep Dives →

Featured

May 22

Guides Facilitators Wellness Provider, Destinations DMOS, Tour Operators Experience Designers, Hospitality Properties

Camino De Santiago Pilgrimage

Guides Facilitators Wellness Provider, Destinations DMOS, Tour Operators Experience Designers, Hospitality Properties

Eight days on the Camino de Santiago with TTC’s community. This is a facilitated encounter with yourself, the landscape, and the fellow pilgrims walking beside you. Daily walking with purpose-driven practices designed to help you slow down, reconnect, gain perspective, and take action. Open to travelers and practitioners alike.

The trail becomes the teacher. Each day builds on the last: morning intention-setting, walking with reflective prompts, evening group dialogue and journaling, and one-on-one mentorship conversations with facilitators exploring your own growth edges.

Learn More About the Camino de Santiago Pilgrimage →

Guides Facilitators Wellness Provider, Destinations DMOS, Tour Operators Experience Designers, Hospitality Properties

Designing for Awe & Wonder: Design Deep Dive

Jun 2

Guides Facilitators Wellness Provider, Destinations DMOS, Tour Operators Experience Designers, Hospitality Properties

Designing for Awe & Wonder: Design Deep Dive

Guides Facilitators Wellness Provider, Destinations DMOS, Tour Operators Experience Designers, Hospitality Properties

Research by Dacher Keltner at UC Berkeley demonstrates that awe reduces inflammation markers, increases generosity, expands time perception, and fosters connection to something greater than the self. Guests in awe-states spend more freely, perceive experiences as longer, and attribute greater value to their journey. Awe is a design objective with measurable outcomes.

Over five weeks, explore the eight sources of awe, the neuroscience of wonder, and how to design moments of elevation that dissolve boundaries between self and world. You will build a complete Awe & Wonder Design Guide for your specific context, peer-reviewed and refined through the cohort. Facilitated by Jake Haupert.

Guides Facilitators Wellness Provider, Destinations DMOS, Tour Operators Experience Designers, Hospitality Properties

Level 600

Regenerating

Sharing wisdom and scaling impact. Leadership within the TTC community and opportunities to contribute your expertise. At this level, transformation becomes a way of life and a form of leadership. Level 600 is open to Accredited Transformative Travel Professionals.

Ready to Lead?

Become a Member

Accreditation: A professional credential earned by practitioners who complete TTC's applied programs and demonstrate fluency in transformative experience design and regenerative development, recognized across the community and extended through continued engagement.

Inner Circle Gatherings: An invitation-only annual gathering where TTC's board, advisory council, and industry leaders come together in an intimate co-created setting to think through what comes next for the work and deepen the relationships that carry it forward.

Hosting Spark Talks: An opportunity for accredited members and Council Members to share applied insight with the TTC community by leading a 30-minute Spark Talk on a topic aligned with their practice.

Council Membership: A curated partnership of expert advisors, thought leaders, and regenerative design practitioners who work alongside TTC on client engagements, programming, and thought leadership through mission-aligned revenue-sharing arrangements.

Affiliation Programs: TTC-vetted programs delivered by accredited members and Council Members on their own platforms, promoted through TTC's channels for practitioners whose work aligns with regenerative and transformative principles.

Earn Your Accreditation →

Become Accredited

Eligibility:

Active TTC membership, plus completion of two programs at Level 300 (workshops, coaching, or USC programs) and two programs at Level 400 or above (6-Week Intensive, Design Deep Dives, or Pilgrimage).

Process:

Submit a portfolio demonstrating applied transformative and regenerative design principles from your TTC program experience. Your portfolio is reviewed by TTC faculty and community leaders.

What Accreditation Unlocks:

Accredited Transformative Travel Professional recognition.
Complimentary ongoing TTC membership.
Listing in the B2C Traveler Marketplace, where travelers can find you directly.
Eligibility for Level 600 programming, including Inner Circle Gathering, Council Membership, Hosting Spark Talks, and the Affiliate Program.

Marketplace Access:

TTC Members are listed in the B2B Member Marketplace, where other professionals, operators, DMOs, and properties can find qualified practitioners. Accredited professionals are additionally listed in the B2C Traveler Marketplace, where travelers seeking transformative experiences can find you directly.

Accreditation is a living commitment.

To remain in active status, accredited professionals complete the following each year:

One educational engagement per year (choose one):

Complete a program at Level 300 or above
Host or co-host a Spark Talk (limited to six per year across the community)
Contribute a published case study demonstrating applied TTC methodology from a program you have participated in.

Quarterly community presence (four per year, any combination): Coffee + Connect, Spark Talk (attending), Inner Circle Gathering, or any TTC event or program session.

Pricing & Access

Membership: Your Learning Investment Goes Further

TTC Members receive 25% off all TTC programs and 15% off University of South Carolina Certified Transformative Tourism Programs (code TOURISM). Two programs in a year and the membership has paid for itself.

Beyond the discount, membership gives you free access to all Level 100 and 200 programming (Meet The TTC, Foundations, and Spark Talks), monthly peer learning through Coffee + Connect, a B2B Marketplace listing where the industry finds you, and the pathway to accreditation.

$500 per year. Other membership options are available, and pricing plans are available for any program over $500.

Become A Member →

Equitable Pricing

We believe access to this work should not be determined by financial circumstances. The practitioners and destinations that need these frameworks most are not always the ones with the largest budgets, and the perspectives they bring make the community stronger for everyone.

Equitable pricing of up to 50% off is available for programs with an investment of $500 or more. Applications are reviewed by the Transformational Travel Institute (TTI), TTC's nonprofit arm, which advances equitable access to transformative experience design and regenerative development across the tourism industry. TTI's review process ensures that support reaches the practitioners and organizations where it can make the greatest difference.

All requests are confidential. Apply through the link below, and TTI will follow up directly.

Apply for equitable Pricing

Learn About the Transformational Travel Institute