Focus: Self, Others, Bridging

Recommended for: All Sectors

You will learn what TTC is, who we serve, and how our community supports your growth in transformative travel and regenerative design. This session gives you a clear picture of how TTC can support your professional development and connect you with like-minded practitioners.

Focus: Self | Recommended for: All Sectors

You will learn how to navigate TTC's educational offerings, from free community gatherings to comprehensive certification programs, and find the right path for where you are. We will walk through the Learning Credits system and help you understand how different programs build toward accreditation.

Focus: Self, Others, Bridging
Recommended for: All Sectors

You will learn what transformative travel and regenerative design truly mean, how they differ from traditional experience design, and why implementing these principles matters for your work. This session establishes the foundational language and concepts that underpin all TTC programming.

Investment: Free | Credits: 2

Focus: Self, Bridging
Recommended for: Tour Operators, DMOs, All Sectors

The foundational concepts of Joe Pine's Transformation Economy, how it differs from the Experience Economy, and what it means for your business. You will understand the progression of economic value and how positioning your offerings as transformative creates deeper client relationships and sustainable business models.

Investment: Free | Credits: 2

Focus: Varies by topic
Recommended for: All Sectors

Each month you will explore a different theme through connection and conversation, building your understanding of transformative travel while connecting with fellow practitioners. These sessions create space for peer learning and relationship building that supports your growth throughout your TTC journey.

Investment: Free To Members | Credits: 2

Focus: Self | Recommended for: Wellness, Guides, All Sectors

A one-hour virtual walk where you connect with fellow members while moving through your own environment. Each session invites you to notice what the world around you is teaching, drawing inspiration from nature, place, and presence. You will practice the art of slow observation, learning to see familiar landscapes with fresh eyes. These walks build the foundational skill of presence that underlies all transformative facilitation. You will leave each session with a reflection prompt to carry into your week.
 Members & Invite Only | Free To Members | Credits: 2

Focus: Others, Bridging
Recommended for: All Sectors

You will engage with fellow practitioners around the real tensions in tourism through facilitated dialogue and peer exchange. These sessions create space for systems-level thinking and multiple perspectives, helping you navigate complexity with more clarity and confidence. Not sure where to start? See the Find Your Path table to identify sessions that align with your sector and goals.

Members & Invite Only | Free To Members | Credits: 2

Focus: Self, Bridging
Recommended for: Tour Operators, DMOs, All Sectors

The foundational concepts of Joe Pine's Transformation Economy, how it differs from the Experience Economy, and what it means for your business. You will understand the progression of economic value and how positioning your offerings as transformative creates deeper client relationships and sustainable business models.

Members & Invite Only | Free To Members | Credits: 2

Offering 5 different half-day workshops in 2026, our courses cover multiple sectors within the travel industry. Our courses include:

Integration Skills with Dr. Suzy Ross

Focus: Self  |  Recommended for: Guides, Wellness, Tour Operators, Travel Advisors

You will learn how to support travelers in completing the "invisible half" of transformation: the integration cycle that turns insights into lasting change. This workshop provides practical techniques for helping travelers process their experiences and carry insights forward into daily life.

Date: Fri, Mar 20  |  Time: 8:00 AM - 12:30 PM PT  |  Investment: $250 | $187.50 Members | Credits: 5

Finding Purpose & Meaning for Self

Focus: Self  |  Recommended for: All Sectors

You will learn frameworks for reconnecting with your own sense of purpose, essential inner work before guiding others toward their own transformation. This workshop helps you clarify your personal "why" and align your professional practice with your deeper values.

Date: Fri, Jun 12  |  Time: 8:00 AM - 12:30 PM PT  |  Investment: $250 | $187.50 Members Credits: 5

Whole Body Intelligence

Focus: Self  |  Recommended for: Guides, Wellness, Hospitality, Destinations

You will learn how to tap into multi-sensory awareness, intuition, and embodied knowing to design experiences that engage mind, body, heart, and soul. This workshop explores how physical sensation, emotional resonance, and cognitive understanding work together to create transformative moments.

Date: Fri, Jul 24  |  Time: 8:00 AM - 12:30 PM PT  |  Investment: $250 | $187.50 Members | Credits: 5

The HEART Tool in Practice

Focus: Self, Others  |  Recommended for: Guides, Wellness, Tour Operators, Travel Advisors, Hospitality

You will learn how to embody and model the HEART persona (Humble, Engaged, Awake, Resilient, Thankful) in yourself and teach it to your travelers. This workshop provides practical applications of the HEART framework for preparing travelers to be open, present, and receptive to transformation.

Date: Thu, Sep 17  |  Time: 8:00 AM - 12:30 PM PT  |  Investment: $250 | $187.50 Members | Credits: 5

The PATH Framework Deep Dive

Focus: Others  |  Recommended for: Tour Operators, Guides, Wellness, Hospitality and Travel Advisors

You will learn how to embody and model the HEART persona (Humble, Engaged, Awake, Resilient, Thankful) in yourself and teach it to your travelers. This workshop provides practical applications of the HEART framework for preparing travelers to be open, present, and receptive to transformation.

Date: Thu, Nov 19  |  Time: 8:00 AM - 12:30 PM PT  |  Investment: $250 | $187.50 Members

These specific two-hour Labs were designed with specific sectors in mind. Throughout each of the labs, you will learn regenerative and transformative principles and how to apply them for your organization. The labs that we are offering in 2026 are:

DMO & Destination Stewardship Lab

Focus: Bridging  |  Recommended for: DMMOs, Tourism Boards, CVBs

You'll learn how to apply regenerative principles to destination management, build community license to operate, and shift from promotion, stewardship and regeneration.

Dates: April 10th, Sep 15  |  Time: 8:00-10:00 AM PT (2pm option with 3+)  |  Investment: Free for Members | $100 Non-Members | Credits: 3

Hospitality & Guest Experience Lab

Focus: Others, Bridging  |  Recommended for: Hotels, Resorts, Lodges, Retreats

You'll learn how to design transformative guest experiences within hospitality operations—from the guest-journey, to biophilic design and regenerative culture-building for teams.

Dates: Mar 10, Jul 21  |  Time: 8:00-10:00 AM PT (2pm option with 3+)  |  Investment: Free for Members | $100 Non-Members | Credits: 3

In partnership with the University of South Carolina, these programs combine academic credibility with TTC's global leadership in transformative experience strategy and regenerative design

SPRING 2026 COHORT

Program 1: Foundations of Transformative Tourism

Focus: Self, Others, Bridging  |  Recommended for: All Sectors

You'll learn Pine & Transformation Economy, TTC's PATH framework, the Hero's Journey, regenerative principles, and the 5-stage Experience Development Canvas. You'll leave with a complete Transformative Experience Design Brief.

Dates: Mar 2-18, 2026  |  Time: Mon/Wed, 8:00-10:00 AM PT  |  Investment: $1,100 | $825 Members | Credits: 8

Program 2: Regeneration in Action

Focus: Others, Bridging  |  Recommended for: DMOs, Hospitality

You'll learn whole systems thinking, Paul Hawken's 12 Regeneration Questions, reciprocity frameworks, biophilic design, and community development approaches. You'll leave with a Regenerative Development Roadmap.

Dates: Apr 13-29, 2026  |  Time: Mon/Wed, 8:00-10:00 AM PT  |  Investment: $1,100 | $825 Members | Credits: 8

Program 3: Tell the Story — Marketing & Sales

Focus: Self, Bridging  |  Recommended for: Tour Operators, DMOs

You'll learn the complete customer journey, regenerative marketing principles, values-aligned personas, consultative engagement, and partnership strategies. You'll leave with a Marketing & Stakeholder Engagement Strategy.

Dates: May 18 - Jun 8, 2026  |  Time: Mon/Wed, 8:00-10:00 AM PT  |  Investment: $1,100 | $825 Members | Credits: 8

FALL 2026 COHORT

Same curriculum as Spring, offered again for those who prefer fall timing:

• Program 1: Foundations — Aug 3-19, 2026

• Program 2: Regeneration in Action — Sep 28 - Oct 14, 2026

• Program 3: Marketing & Sales — Oct 26 - Nov 11, 2026

Complete Series Bundle

All three programs, a capstone project opportunity, and Certification as a Transformative Travel Professional.

Investment: $2,800 (Save $500) | $2,100 Members

Focus: Varies by topic
Recommended for: All Sectors

Practical insights from fellow members who share their expertise in 90-minute workshops on topics aligned with transformative travel and regenerative design. These member-led sessions offer diverse perspectives and real-world applications from practitioners across the industry.

Investment: $25 for nonmembers | Free to Members | Credit: 3

Focus: Self, Others, Bridging  |  Recommended for: All Sectors

You'll learn the complete TTC methodology through hands-on practice, campfire talks, and role playing—from market trends and the Transformation Economy, through traveler diagnosis, experience priming, facilitation techniques, and coaching for integration. This is immersive, workshop-style learning where you design while you learn.

Modules:

• Module 1: Travel Is Evolving (market trends, transformation economy)

• Module 2: Guiding Experiences (your foundational framework and strategy)

• Module 3: Diagnosing the Traveler (cultivating motivations and goals)

• Module 4: Priming for Success (creating fertile conditions)

• Module 5: Turning Sights into Insights (facilitation techniques)

• Module 6: Value & Potential (coaching for integration and lasting impact)

April Cohort (Demand-Based)

Dates: Apr 21 - Jun 2, 2026  |  Time: Tue/Thu, 8:00-10:00 AM PT  |  12 sessions

Requires 8+ registrants by March 20 with a fully-refundable $100 deposit.

Investment: $2,350 (or 3 payments of $784) | $1,762.50 Members | Equitable pricing up to 50% available | Credits: 20

Focus: Self, Bridging  |  Recommended for: All Sectors

Over 3 weeks, you'll learn how to align your organization's purpose with transformative principles, communicate authentically, and build a virtue-driven culture that attracts values-aligned travelers.

Dates: Jul 28-Aug 13 | Time: Tue/Thu, 8:00-10:00 AM PT | Investment: $1,000 | $750 Members | Credit: 10

Focus: Self, Others  |  Recommended for: Guides, Wellness, Tour Operators

Over 3 weeks, you'll learn how to coach travelers in the HEART persona—cultivating humility, engagement, awareness, resilience, and thankfulness as the foundation for transformative experiences.

Dates: Aug 25-Sep 10 | Time: Tue/Thu, 8:00-10:00 AM PT | Investment: $1,000 | $750 Members | Credit: 10

Focus: Others, Bridging  |  Recommended for: Guides, Facilitators

Over 3 weeks, you'll learn the art and science of facilitation—how to hold space, ask powerful questions, navigate discomfort, and guide travelers through meaningful experiences.

Dates: Sep 29 - Oct 15 | Time: Tue/Thu, 8:00-10:00 AM PT | Investment: $1,000 | $750 Members | Credit: 10

Focus: Others, Bridging  |  Recommended for: Hospitality, DMOs

Over 3 weeks, you'll learn how to shift from extractive to regenerative models in your organization using systems thinking, reciprocity mapping, and stakeholder alignment and cooperation

Dates: Oct 27 - Nov 12, 2026  |  Time: Tue/Thu, 8:00-10:00 AM PT  |  Investment: $1,000 | $750 Members

Focus: Self, Others

A 9-day pilgrimage through one of the world's most sacred routes, guided by purpose-driven practices designed to help you slow down, reconnect, gain perspective, and take action.

Dates: May 22-30, 2026  |  Investment: €3,780 | Payment plans available | Credit: 15

Focus: Self, Others

Ancient cedar forests, mountain shrines, and one of Asia's most sacred pilgrimage routes. More demanding than the Camino—and deeper. Complete both for official Dual Pilgrim status (the only two UNESCO Heritage pilgrimage routes in the world).

Group 2 (Hosted by Heather Morse): Oct 24-31, 2026

Investment: €4,500 | €3,980 for TTC Members | Payment plans available | Credit: 15

Focus: Others  |  Recommended for: Tour Operators, Hospitality

Over 3 weeks, you'll learn how to conduct effective pre-trip discovery, uncover traveler motivations, and personalize experiences for transformative outcomes using TTC frameworks.

Dates: Mar 3-19 | Time: Tue/Thu, 8:00-10:00 AM PT | Investment: $1,000 | $750 Members | Credit: 10

Focus: Self, Others, Systems  |  Recommended for: All Sectors

Over 3 weeks, you'll learn the eight sources of awe, the neuroscience of wonder, and how to create moments of elevation that dissolve boundaries between self and world.

Dates: Jun 9 - 25 | Time: Tue/Thu, 8:00-10:00 AM PT | Investment: $1,000 | $750 Members | Credit: 10

Focus: Self  |  Recommended for: Guides, Wellness, Tour Operators

Over 3 weeks, you'll learn the Figure-8 Model of complete transformation—how the visible journey and invisible integration cycle work together, and how to design for both.

Dates: Jul 7-Jul 23 | Time: Tue/Thu, 8:00-10:00 AM PT | Investment: $1,000 | $750 Members | Credit: 10

At 20 credits, you can apply to host a Spark Talk or create a Spark Talk Mini Series for LinkedIn. Applications are reviewed by the TTC team to ensure alignment with transformative travel principles and community value.

At 50 credits (Accreditation), you can host without application and gain access to host your own workshops through the TTC platform.

Accredited practitioners may be considered for Council Membership. Council Members form the heart of TTC's global community, with access to exclusive gatherings, collaborative projects, and opportunities to shape the future of transformative travel education.

Ambassadors represent TTC in their regions and sectors, serving as connectors between TTC and local practitioner communities. As an Ambassador, you help spread transformative travel principles, identify partnership opportunities, and support fellow practitioners on their learning journeys.

At Level 600, you can host Spark Talks, lead your own workshops through the TTC Community and Educational Center platform, and propose experience collaborations. This might include co-developing curriculum, partnering on immersive journeys, or creating programming for your own audience using TTC frameworks and methodology.