6-pandemic travel trends-that-should continue after COVID

Transformational travel

Transformative tourism places great emphasis on travel as a tool for personal growth, reflection and mindful action. It wants the industry to build experiences around strengthening relationships, inspiring healthy lifestyles, developing social purpose and helping tourists give back to the communities and environment they visit. The Seattle-based Transformational Travel Council has developed programs, workshops and certifications to guide operators, agencies and destination organizations around these important principles, shining a much-needed spotlight on the conscious choices we make and how they can positively impact ourselves and the world around us.