A global network of travel professionals designing experiences with lasting impact for people, places and business

The TTC Community

The Transformational Travel Council brings together 200+ travel professionals across 40+ countries who design experiences that serve the people who take them, the communities that host them, and the living systems that sustain both.

Our membership brings you closer to the work, with practical support, fresh ideas and connections to help your business grow.

Join the community

What the Community Means

TTC is focusing on consulting and advising through the Experience Impact System™, helping leaders create meaningful outcomes for people, places and businesses. The Transformational Travel Institute (TTI), a separate nonprofit, is growing its research and standards work for the field.

Many travel professionals sense that their work could mean more: for their guests, for the communities they operate within, and for the places that make it all possible. The TTC Community is where that instinct meets practical support.

People in the TTC Community come from destinations, hospitality, tour operations, wellness, guiding and facilitation. They bring real ideas and challenges, learn from one another, and leave with next steps they can put to work.

The TTC Community is $29 a month, and you can cancel any time. Everything lives in the TTC Community Hub, your private portal.

The TTC Community is built around five pillars: time with Jake, a community of peers, visibility for your business, private training to grow your work, and research to inform your work.

The Five Pillars of the TTC Community

Pillar 01: Wayfinder: Ideas into Action

Join Jake and special guests on the second Tuesday of each month, 10 to 11 a.m. Pacific. Bring an idea, a challenge or something you are developing. Together, we explore possibilities and identify practical next steps.

  • A live 60-minute working session each month

  • Send questions ahead or bring them to the conversation

  • Recordings of every session in the TTC Ally Hub

  • Learn from the questions and work of fellow members

Pillar 02: Connection and Support

Connect with a community of many sectors and perspectives across 40+ countries. This is where members find each other, troubleshoot together and build lasting relationships.

  • A WhatsApp community for questions and conversation between sessions

  • Traveler, partner and media requests that come to TTC, shared with the community

  • Session recordings in the TTC Ally Hub

Pillar 03: Your Member Profile

The TTC Ally Directory introduces the people and businesses in our community on the TTC website, which welcomes about 2,300 visitors a month.

  • Your profile with your name, logo, short bio and website

  • The TTC Ally badge for your website and materials

Pillar 04: The Experience Impact Primer

New for TTC members: private training with Jake Haupert, one to one, over 90 days. It is built around your own work, whether you are launching something new, reworking an existing experience, or growing your business.

  • A written Experience Audit of your current or planned experience against TTC’s experience design framework

  • Three private 60-minute sessions with Jake

  • An Experience Brief for one flagship experience, with Jake’s written feedback

  • Email feedback between sessions

  • Introductions across Jake’s tourism and hospitality network, where they fit

Sessions are booked around your schedule.

Pillar 05: Field Knowledge

Research on the transformation economy and transformative travel, to inform your work and your conversations with guests and partners.

  • The 2025 Transformational Travel State of the Industry Report

  • Travel Insights: Shifts, Travel Industry Evolution for the Transformation Economy, by TTC and BVK

  • The Transformation Economy infographic

  • New resources added to the TTC Ally Hub as they are released

Join A Community of Like-minded Peers

What We Strive For

The education and framework they use to enlighten about transformational travel literally broke my mind and heart in the best way possible.

The global community of likeminded people who truly want to consider the people, the environment, and ecosystems as they travel, to not just reduce our footprints but to participate in regeneration for all involved.

The empowerment! Helping me see that I, yes, this party of one, can make a tremendous impact and create space for transformation.

- Mellini Monique | TTC Ally Member

Join the community

Who Joins

People in the TTC Community are travel professionals who want their work to mean more. Here is who shows up.

Destination Organizations reimagining what tourism looks like for their communities.

Hospitality leaders
building regenerative culture from the inside out.

Tour Operators and
Experience Designers
moving from itinerary planning to journey design.

Guides, Facilitators, and Wellness Providers
deepening the craft of holding space for others.

Researchers and Academics grounding this work in evidence.

Nonprofits
using tourism as a force for community wellbeing.

“What they share is a conviction that this work can be done better, and a commitment to doing it together.”

The community is $29 a month.

Community Policies

  • Your TTC Community plan is $29 a month and renews automatically each month until you cancel.

  • Cancel anytime online. Your access continues to the end of the month you have paid for. Partial months are not refunded.

  • If a payment fails, Stripe tries again over the following days. If it is still unpaid after the last try, the plan ends.

  • Directory profiles go live within 10 business days and are removed within 10 business days of a plan ending.

  • We email you at least 30 days before any price change, with a link to cancel.

Become A Community Ally