A New Tourism

Human-Centered Innovation

Experience Development | Regenerative Development | The Transformation Economy

unsplash-image-DmVDrTLFHBw.jpg
 

We are a school, consultancy, and community catalyzing travel to improve lives, businesses, and communities.

A more conscious travel and tourism can be a powerful catalyst for personal development. It can positively impact family and relationships to wellbeing, even influencing consumer and travel choices, social purpose and philanthropic commitments, ecological footprint, lifestyle and time management choices, and mindful, contemplative practices.

The emerging transformation economy, in the context of travel, is about helping travelers build awareness, agency, and motivation to take meaningful action toward growth, goals, and ambition, providing unmatched, holistic value, increasing trust, loyalty and word of mouth.

Expanding even more outward, through systems thinking and design we are gaining a deeper understanding of tourism’s potential, and the societal and ecological impacts. And we are better equipping tourism organizations in not simply addressing them, but realizing our industry’s full potential for good and economic prosperity.

 
 
 

Travel near and far is our best education and bridge builder, by merging systems thinking, transformative experience design, and the regenerative development of communities, we can amplify the potential of new perspectives, awareness, and knowledge being acted upon, individually and collectively.

What is Transformative Tourism


The Winds of Change in Tourism

As the globally recognized experts in transformative tourism, we translate our core methodology into practical frameworks, training and tools for integrating new practices and processes into your business or destination.

We’ve called upon Maslow and Jung, the Experiential Learning Cycle, Peak-End Theory, The Transformation Economy Collaborative, Joseph Campbell’s Hero’s Journey, as well as, TTC Co-Founder Michael Bennett's doctoral research at Pepperdine University in 2011

We are shaping the future of tourism for decades to come.


Research & Impact

We're constantly striving to better understand the impact that transformational holiday experiences have on personal development and agency, and the subsequent adoption of pro-social, pro-environmental, and conservation behaviors.

Our programs support The Transformational Travel Institute in catalyzing travel for wellbeing, peace, and eco-consciousness and to provide access to our transformative programs to marginalized places and people.

 

 

Calendar of Events + Courses

20221011_222633-Transcend-%28c%29mitja_kobal+1813-Pano--WB.jpg
 
We sense a fundamental shift in how we travel and we’re daring to disrupt, game change, and revolutionize tourism to meet the moment and evolve. Travel, at its purest, shifts perspectives, unleashes imagination, improves lives, builds self-confidence, and cultivates empathy and understanding, which in turn promises peace and prosperity. These are the traits our society needs more of today and by bringing travel back to life, we will leverage one of our biggest industries to advance wellbeing, peace, and eco-consciousness, one person, one place at a time. The destinations and businesses that lead the way in this emerging transformation economy will provide value and impact rarely seen before.
— Jake Haupert, TTC CoFounder
 

 
Website Background Options (3).png