Please Join Us!

We are excited to share the news that our Ally Community Events have restarted! Tim Wenger is a travel journalist and author based in Colorado. He serves as a Senior Editor at Matador Network, where he's filed work from four continents, often looking at the intersection of outdoor recreation, conservation, and the economy. Check out his work in Lonely Planet, Matador Network, Fodor's, USAToday, or stop by the Portfolio page.

Overview: Travelers care more about what their dollar visibly does, and what they do to travel more sustainably, than about what a company is doing. Rather than speaking about themselves, businesses should keep the traveler in the conversation.

Key takeaways

• Be full circle (this includes in your messaging, your merchandise, and your on-the-ground experience)

• Showcase the positive impact the traveler is having on the destination they visit

• Highlight travelers’ stories after they travel with you

• How to build a relationship with the right contact at a publication i.e., me at Matador with the climate coverage)

• Examples of press releases and published coverage that wraps this up nicely and gives the attendees something tangible to walk away

To Register Please Click Link Below:

https://us02web.zoom.us/meeting/register/tZUtceyorToqG93KMdeElvu846T0OoMe7GO2