What is Transformative Tourism

The Transformation Economy is Rising


As the Experience Economy evolves into the Transformation Economy, The Transformational Travel Council leads the way by teaching tourism & travel businesses how to co-create life-changing journeys with travelers.


Tourism Enlightened

Expanding even more outward, through systems thinking and design we are gaining a deeper understanding of tourism’s potential, and the societal and ecological impacts of change that comes from the inside out and ground up. We’re proud to be equipping tourism organizations in realizing tourism’s full potential for good and economic prosperity.

As the globally recognized experts in transformative tourism, we translate our core methodology into practical frameworks, training and tools for integrating new practices and processes into your business or destination.

We are shaping the future of tourism for decades to come.


Research & Impact

We are continually deepening our understanding of how transformational travel experiences shape personal development, agency, and the adoption of pro-social, pro-environmental, and conservation-driven behaviors.

Our work draws from a wide body of scholarship and practice—including Maslow and Jung, the Experiential Learning Cycle, Peak-End Theory, The Transformation Economy Collaborative, Joseph Campbell’s Hero’s Journey, and TTC Co-Founder Michael Bennett’s 2011 doctoral research at Pepperdine University. This foundation is further strengthened through our ongoing research partnership with the University of South Carolina, where continuous inquiry and collaborative studies help refine, evaluate, and expand our methodologies.

Together, these integrated approaches support the Transformational Travel Institute’s mission to catalyze travel for wellbeing, peace, and ecological consciousness—while expanding access to transformative opportunities for marginalized people and places around the world.