We help travel brands and destinations design experiences

that transform people — and regenerate places

The Council is an international collective of strategists, facilitators, architects, researchers, and experience designers reimagining what tourism can be. United by a shared commitment to regeneration and human flourishing, we help destinations, organizations, and individuals discover and align with their deepest sense of purpose and transforming travel into meaningful, impact-driven experiences.

Drawing from biophilic design, systems thinking, psychology, mindfulness, and indigenous wisdom, our multidisciplinary team designs experiences that restore ecosystems, honor cultural integrity, and invite travelers and organizations into deeper connection with people, place, and planet.

We help partners unlock new forms of value—strengthening community resilience, elevating brand authenticity, inspiring regenerative behaviors, and fostering purpose-driven growth for both individuals and organizations.

Partner with TTC to transform your travel experiences, elevate your brand, and create lasting impact—for your community, your travelers, and the planet.

We’ll guide you on selecting the right team

for your project goals and aspirations

Jake Haupert | USA

Jillian Dickens | Spain

Transformation | Regeneration | Adventure | Destinations

Heather Morse | USA

Transformation Economy | Transformation | Community

Ivana Damnjanovic | Serbia

Transformation | Research | Regeneration

Corey Weathers | USA

EcoCamps | Sustainability | Glamping

Eric Rupp | USA

Transformation | Regeneration | Adventure

Sonia Cruz | Ireland

Transformation | Pilgrimage

Sallie Fraenkel | USA

Wellness | Retreats | Brand Development

Donald Bordui | Saudi Arabia

Hospitality | Regeneration | Eco-Camps

Subject Matter Experts

Victoria Simmons | Marketing

Dr. Anu Taranath | Social Change

Jared Meyers | Hospitality & B-Tourism

Sunniva Sorby | Climate Communicator

Tom Byrne | Finance & Investments

Paulina Tracz | Graphic Design

Brian Mullis | International Development

Dawnielle Tehama | Indigenous Tourism

Joao Perre-Viana | Pilgrimage & Self Development

Dr. Suzy Ross | Transformation & Research

Ron Hill | Conscious Leadership

Nuno Santos-Fernandes | Pilgrimage & Nature

Brian Court | Eco-Architect

Casey Hanisko | Leadership

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Impacts & Examples

Purpose-Driven Strategy: Aligning with deeper purpose, values, and regenerative goals.

Example: Shifting from “more guests/tourists” to “more meaning,” attracting values aligned visitors and investment.

Experience Design: Crafting journeys that are emotionally resonant, culturally authentic, and oriented toward self-development.

Example: A tour company redesigns its offerings to foster connection, reflection, and learning, increasing satisfaction and loyalty.

Community Integration: Ensuring local people are co-creators and beneficiaries of tourism.

Example: A DMO co-creates a regenerative tourism strategy that builds local capacity, wellbeing, shared values and value.

Regenerative Metrics & Impact: Measuring transformation, well-being, and regeneration, not just economic growth.

Example: A lodge monitors how purpose-driven stays foster transformation, shared value, and stronger community ties.

Team Culture & Capacity Building: Cultivating purpose, emotional intelligence, and well-being among staff and guides to enhance service quality and personal fulfillment.

Example: Employees feel more connected to their work, perform at higher levels, and become passionate ambassadors and advocates.

Training & Facilitation: Empowering leaders and teams to think, design, and act regeneratively.

Example: Teams learn how to deliver experiences that deepen guest connection, sense of purpose and stewardship.

**5-Step Process**

***Uncovering where you are now, where you want to go, and how we’ll get there***

1. Discover & Align: Define your purpose, values, and vision. Clarify what transformation, regeneration, and wellness mean for your organization and your stakeholders.

2. Assess & Benchmark: Measure current practices against TTC standards to pinpoint growth opportunities across culture, leadership, wellness, and guest experiences.

3. Design & Integrate: Co-create a practical roadmap to embed transformative principles, regenerative thinking, and community impact into operations, offerings, and partnerships.

4. Activate & Engage: Launch leadership programs, team facilitation, wellness initiatives, and immersive, community-centered experiences that drive measurable change.

5. Accredit, Amplify & Celebrate: Earn TTC Accreditation and showcase your transformation through FAM trips, media, and peer networks, amplifying your brand and business impact.