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Hospitality & Guest Lab

Hospitality & Guest Experience Lab

Properties applying transformative experience design see 20-40% ADR premiums and guest return rates of 30-60%. This 2-hour peer session explores biophilic design, regenerative culture-building, and the staff-first methodology. Bring a real challenge from your property and leave with peer-tested approaches.

Date: Thursday, July 23, 2026 | 8:00-10:00 AM PT

Investment: $100 | Free for Members (code ALLYMEMBERTTC)

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PATH Workshop: Prepare

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July 29

Coffee & Connect: Holding the Tension: Premium Pricing and Equitable