Problem

Tourism is an existential crisis, dealing with systemic issues that diminish its inherent potential to be additive rather than extractive in our lives, communities and our society

• We are distracted, disconnected, and disoriented

• We crave connection, meaning and purpose

• Travel is often entitled, empty and exploitative, highlighting the superficial and artificial

• Over-tourism, degeneration of communities and the climate crisis

• Old narratives and dated solutions that are not moving the needle

• Infectious power dynamics, greed, ignorance, and competitive mindsets

• Linear, rigid systems are fragile

Solution

A more mindful approach will change the world. We mean this in a very real sense. When relationships with self, others, and nature evolve, our systems evolve, which positively impacts travelers, hosts and communities.

• Gather diverse voices, cultivate empowered participation, shift mindsets, unify and co-create your desired future

• Break down divisions and foster a community living system that is inclusive, cooperative, and energized

• Build new transformational experience strategy

• Build the inner and outer capacities to embody new life affirming ways

• Embrace the transformation economy as a distinct economic offering

• Designed after the patterns in nature

Outcomes

• Shift in mindset

• Unification and empowered participation

• Thriving community

• Greater personal and professional success

• Shared values and vision

• Transformative product development

• Adaptability and resilience

• Increased inner and outer capacities

• Break through biases and preconceptions of others and visitors

• Find more confidence, purpose, and meaning

• A stronger sense of belonging

• Higher ideals and fresh perspectives

• More stories, loyalty, and referrals

• Attract the mindful traveler

Be a Destination for the Future …

Lead in this new dawn in travel and tourism that goes beyond wellness and sustainability to a life-affirming approach to interpersonal, social, ecological, and economic development.

Through our customizable Accreditation Programs Destination Regeneration and Destination Transformation, you will be committing to promoting tourism ecology and conscious design, while supporting local economies and elevating the well-being of residents and visitors alike.

By entering the transformation economy destinations can play a more intentional and active role in in creating positive personal, social, and environmental outcomes for all. This accelerates communities toward a more sustainable, regenerative, and transformative future.    

Our Solutions …

DESTINATION REGENERATION PROGRAM

A 12-month hands-on learning journey weaving theory and applied practice for tourism destinations to reimagine tourism, build concrete capacities, design transformational experiences, and inspire and involve local stakeholders in co-designing a regenerative development plan for their place and community. 

We build destinations of the future by nurturing the relationship between tourism, travel, and host destinations, with an emphasis on becoming more sustainable through a regenerative approach. We strive to meaningfully connect people, the community and the natural environment in a way that is beneficial for all.

This involves initiatives such as community-based tourism, circular economy, ecotourism, and cultural heritage tourism that promote the preservation of local traditions and customs while providing economic opportunities for residents.

The goal is to create reciprocity between travelers, hosts, and mother earth that fosters positive social, economic and environmental impacts.

The transformative process unfolds across monthly training and two retreats!

DESTINATION TRANSFORMATION PROGRAM

A workshop customized to meet your needs and where you’re at! Transformational travel uncovers the true self, leading to a renewed sense of self-awareness that radiates positive impacts on others and the world.

These implementable tools and practices will amplify loyalty, referrals, and the great stories that come from great travels.

We help destinations and experience strategists ready for the transformation economy, as well as design, implement, and take leading edge product to market.

We empower you to improve lives and biodiversity by focusing on the role of intermediaries and destinations in shaping the tourism and travel experience. This could involve initiatives such as designing tourism experiences that foster personal growth and development, as well as initiatives that promote sustainable tourism practices and mindful engagement.

The goal is to create tourism experiences that are both transformative for the individual traveler and resident and regenerative for the host destination.

This can be facilitated virtually or in person and adjusted to fit your timeline

Two Pathways …

Through a deep assessment, we’re able to customize our content, timeline, and approach to meet the destination where it is at …

• 3 day or 5 week Destination Transformation

• Year-long Destination Regeneration

Both bring deep and enduring benefits to travelers, hosts, and destinations. It encourages travelers to engage destinations in a way that fosters positive change, while also promoting responsible tourism practices that protect the natural environment and enrich local communities.

Few forces have such potential for personal growth, transcending divisions within and among ourselves, and revitalizing our planet than transformational travel and regenerative tourism.

This makes us uniquely positioned to shepherd travel, tourism, and your destination into the future and broaden your impact at home and in the world.

Our Rigorously Developed Approach …

Rooted in positive psychology, mythology, neuroscience, biomimicry and spiritual transcendence our rigorously designed foundational framework and hybrid methodology shifts travel from a passive and consumptive experience to an active and life-enriching practice that continually fosters inner development and outer impact.

Our hybrid approach blends the following theories, methods, and tools to move from ego to eco and create the highest future possibilities:

• Our Foundational Framework

• Otto Scharmer’s Theory U

• Appreciative Inquiry

• Transformative Learning

• The Inner Development Goals

• Joseph Campbell’s Hero’s Journey

Our goal is to impact people and places in a way that fosters self awareness, empowered participation, motivation, and activation. This catalyzes the inner and outer capacity building to take the personal and community action needed to drive toward the United Nation’s 17 Sustainability Development Goals.

In the News …

• Regenerative and sustainable tourism in the Willamette Valley

• How Oregon Is Leading the Way in Sustainable Travel A new wave of sustainable and regenerative travel is taking hold in the Willamette Valley.

• Oregon travel group offers sustainable tourism in the Willamette Valley

• Whidbey and Camano Islands Tourism Named Early Adopter by Transformational Travel Council Destination Marketing Organization in Washington state to develop industry leading road map for regenerative travel

Our DMO Members …

The Destination Team

Click for Bios

The Inner Development Goals

In 2022, led by Stone Mantel, Joe Pine, author of  “The Experience Economy,”  and the TTC, we launched The Transformation Economy Collaborative to lead, define and measure this distinct economic opportunity and its unique impact on the health of individuals, businesses and communities. We’re helping destinations prepare for this new emerging economic opportunity.