Next Generation Experience Design for your Destination

Take your destination leaders, experience designers, and guides into the future by embracing the transformation economy, elevating your traveler experiences, and delivering meaningful value.

SAMPLE OVERVIEW

• 3-Day virtual Intensive or In-Person Immersive

• 6 hours live instruction daily (customizable)

• 1-2 hours of self-directed learning daily

• Interactive learning with small group sessions, wellbeing practices, and meaning-making activities

• Receive frameworks, best practices, and case studies of the emerging transformation economy

• Final Capstone Project with practical applications for your destination or organization

FEATURES

• Shift mindset and learn new, more conscious perspectives, principles and practices

• Reimagine a new more mindful and impactful experience strategy

• Create a transformational customer journey that deepens the experience

• Unify participants around shared values and vision for their home

• Collectively share, learn and cooperate on the design of transformational travel experiences and journeys

• The Immersive is in-person and hands on showcasing real life examples of transformative experiences

OUTCOMES

• Increased traveler connection, sentiment, and reverence to your place and people

• Co-create better travel stories

• Boost loyalty and referrals

• Find and share your essence of place

• Improve value provided and values shared

• Real and meaningful connections between the visitor and visited

• Attract and serve more mindful and responsible travelers

• Design cohesive and connected transformative itineraries

SYLLABUS PREVIEW

Section 1: Where I Am

Take an introspective exploration of who we are as people and as professionals. Understanding how who we are and how we behave creates pathways for our clients to find Transformation in their travel with us.

Section 2: Why I Go

Dive deeply into your “why” that drives your work and the principles and practices that influence your de- signs. Explore deeply how to guide your travelers in discovering their own “why” for their travel and how that can help inform your designs.

Section 3: How I Plan & Prepare

In Transformational Travel Design what we do to lay the foundations for our creations is equally as import- ant as what we create. Explore the client journey and discover how you can best equip your travelers for Transformation.

Section 4: How I Go

Self. Others. Systems & Nature. Designing experiences toward Transformation is all about deepening connections to these three relationships. In this section, we will explore how to do that.

Section 5: How I Return

If Transformational Travel is, at its core, about creating positive change for self, others, and the world around us then what the traveler does once they return home is a key part of the journey. Often over- looked but immensely powerful, how we guide travelers toward integration and positive change can define our work.

Program Concludes

Reflect on how far we’ve come, set intentions for where we are going, and discover practical ways to bring your newfound knowledge and wisdom to your business, your customers, and the world.