Become a TTC Ally

If you're a tour operator, accommodation provider, or other travel industry company that is ready to change the world by transforming lives through travel, consider becoming an official TTC Ally. Review the benefits of being an Ally, and -- when you're ready to join the movement -- we invite you to fill out the Ally Application below! 


TTC Allies

Our Intention

TTC's goal is to have travelers, journalists, travel agents, and purveyors of travel regard The Transformational Travel Council as the foremost authority and resource for transformational travel. To this end, our collection of travel partners and allies of the TTC vow to adopt these practices, continuously evolve, and holistically guide and support the traveler in their journey; pre-, during, and post-travel. 

Our Integrity

The exclusive Transformational Travel Collection is an invitation-only travel program dedicated to holistically serving the traveler, “the seeker,” in their pursuit of personal transformation by actively adhering to the TTC Guiding Principles and integrating them into the design and delivery of travel experiences.

Benefits of Being a TTC Ally

  1. Recognition as an early adopter of the TT movement!

  2. Exclusive access to the latest TT information, research, resources, and insights.  

  3. Exposure to the TTC community through TTC's social media, The HERO Blog, and The HERO Podcast.

  4. Branded HERO: Seekers Guide to Travel Journal. (Printing and distribution not included.)

  5. Opportunities to list itineraries on the TTC website, the #1 result on Google for 'transformational travel.' 

  6. Access to the TTC Community to share best practices, innovate, and build meaningful partnerships.

  7. Special PR opportunities, leads, and overarching TTC coverage.

  8. Invitation to the annual TTC Gathering. 

With your support, we can redefine what it means to travel, shift the current travel paradigm, bring it back to its origins, and guide travelers into a new age of travel. When supporting the traveler in finding the HERO within, they’ll return from their trip feeling fulfilled, sing your praises, and share their stories with the world, ultimately benefitting your bottom line. 


Coming Soon! Be on the lookout for the following programs and opportunities:

  • Exclusive TTC Collection (coming 2018)

  • TTC Gathering (beginning 2018)

  • HERO Awards (coming 2019)


TTC Guiding Principles

We support Allies in aligning with the TT values and best practices through inviting dialogue, inspiring innovation, providing on-going education and training. We assist Allies in supporting the HERO in their quest by carefully assessing their understanding and execution of experiences and services provided in relation to our Guiding Principles. Allies who champion these principles and integrate these Guiding Principles into their team, trip design, and traveler engagement will shift their organizational culture and instill a deeper sense of purpose for employees and travelers alike, ensuring that the travel experiences will resonate with the traveler on a much deeper level. 

The Application Process 


Complete the Ally Application

The Ally Application Form is below. Simply complete the form and hit the SUBMIT button. Easy peasy! 


TTC Reviews Your Application

Our team reviews Ally Applications monthly. 


Scheduled Interview with TTC Team

This call will help us get to know one another better and provide us with valuable information regarding your organization. 


Final Review & Notification

TTC will notify you of our decision regarding your application. 


Ally Application

Ready to become a TTC Ally? Begin the application process by completing the form below!