“Travelers today are increasingly drawn to travel as a form of self-actualization and personal transformation and growth. They want more than a simple visit to a new destination or days spent relaxing on a beach. Instead, the travel they’re seeking is an experience of the world that goes deep — one that changes them in ways they may not even be aware of. With personal growth now a central goal of many travel experiences, brands, companies, and destinations operating in the travel and tourism space can thrive by helping travelers enrich their inner lives as they explore outwardly. … While memorable, bespoke experiences are still important to these travelers — which we’ve seen through the focus on experiential travel over the last decade or so — they’re no longer enough. For travelers, the personal fulfillment and self-improvement one gains from an experience now takes precedence.”

—From The Rise of Transformational Travel by Skift


About the TTC Ally Program

Introduction to the Ally Program

The TTC Ally Program is a partnership between the Transformational Travel Council (TTC) and inspired travel and hospitality professionals seeking to provide the highest level of support to empowered travelers. The program exists in two parts. The first is providing education, inspiration, professional development, and consultation to help allied providers tailor their offerings to travelers seeking transformational experiences. The second part is connecting our allies to this rapidly growing market through networking, differentiation, lead generation, and promotion.

Allies: Partners in Transformational Travel

TTC's mission is to inspire, empower, and provide resources for travelers who are looking to travel as a tool for transforming their life and changing the world. TTC serves travelers, 'seekers,' in their pursuit of personal transformation as we holistically guide and support them as they adventure through the many trials, tribulations, challenges, and triumphs of their HERO's Journey. TTC's Allies — tour operators, accommodation providers, travel media, and other travel industry partners — are tirelessly dedicated to helping TTC achieve its mission.

There are three types of Allies. Companies who commit to doing their best to integrate TTC's Guiding Practices into their programs, services, and itineraries are called Partners. Trained travel design professionals who work directly with travelers to ensure the conscious, intentional, and mindful design and delivery of truly life-changing travel experiences are called Travel Mentors. Those who support TTC through financial contributions are Donors/Sponsors.

For 2019, the goal of the Ally Program is to inspire, gather, and train a total of 25 travel professionals who want to support life-changing travel experiences and to connect them with travelers seeking the same.

Benefits of Being a TTC Ally

By becoming a Certified TTC Ally, you are accelerating the global shift in the travel paradigm, where the Ally is trained in leveraging travel as force for good, personally and globally. Becoming a TTC Ally will not only benefit your travelers ... it will help your entire business grow an thrive! How? Here are just a few of the ways: 

  1. Recognition as an early adopter of the TT movement!  

  2. Increased exposure to the TTC Traveler Community

  3. Exclusive access to the TTC Ally Community

  4. Special Media & PR opportunities and coverage via TTC

  5. Invitation to the annual TTC Gathering (beginning in 2019)

There are so many more benefits to becoming a TTC Ally: Education, Inspiration, Distinction, Lead Generation, Cooperative Marketing, and more. Click the button below to download the TTC Ally Program Introduction and learn more!

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Ready to Become a TTC Ally?

There are three ways to JOIN THE MOVEMENT and become an official TTC Ally today:

TTC Partners

TTC Partners are travel companies that inspire and empower people to use travel as a tool for transforming their life and changing the world.


TTC Certified Mentors

TTC Certified Mentors are trained travel professionals who work directly with travelers to design life-changing travel experiences.

TTC Sponsors

Sponsors are individuals and/or organizations who want to help TTC achieve its mission by providing critical financial support.